Two Cranford women decided to do more than just complain on Facebook when they got word of the since-scrapped Dove campaign referring to the Garden State as the “Armpit of America.”
Led by Jennifer LoBianco, co-founder of Morristown-based 8fold, a brand marketing and creative development agency, the women put together a video that attempts to accentuate the positive attributes of New Jersey women.
LoBianco contacted colleague Melisa Tropeano-LaTour, president of the MTL Communications Group in Cranford, and together they developed and produced the video.
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