Jennifer was honored to be asked to join two colleagues for a Morris County (NJ) Chamber of Commerce marketing panel discussion. The topic of the session was “Understanding Marketing from the Inside Out.” This title was chosen since many marketing initiatives aren’t executed with sound strategy but just tactics. Jennifer and the other panelists welcomed small and mid-size business owners, marketing directors and business development folks to the discussion that covered detailed explanations and real examples of building strategic plans (brand, customer and competitive profiling), business development, team building and marketing planning/promotions tips. Give Jennifer a call if you would like more information and be sure to watch highlights from the discussion below:
