Jennifer’s Blog

8fold Explains Marketing to Moms in New Jersey Business Magazine

Posted:02-18-14

Marketing to Moms With Social Media Short on time, but quick to refer great deals, learn how to grab a mother’s attention online. If you’re a small business looking to reach the time-crunched, always-on-the-go group of women know as moms, … Read More>>

Super (Not) Ads

Posted:02-06-14

Lately I have been underwhelmed by the Super Bowl ads and this year was no different, other than two I thought were worth watching. And I started to feel this way when the ads began to launch actually pre-Super Bowl. … Read More>>

A Slick Sports Sponsorship

Posted:01-23-14

I visited Lake Placid, NY for the first time last month and it was an amazing experience. The place where the famous 1980 Olympics occurred and my first real Olympic memories watching the hockey team and Eric Heiden with my … Read More>>

Marketing starts with a conversation with your team, not your customers

Posted:05-01-13

One of my former colleagues used to say, “analysis, paralysis” as we sat holed up in a conference room overanalyzing data before making each marketing decision. On the other end of the spectrum, there’s the “see what sticks” philosophy, which I don’t believe in, either. The perfect balance lies somewhere in between. Read More>>

Tips for Managing an Online Reputation

Posted:04-07-13

Whether you are tracking the conversation or not, someone is probably talking about you somewhere online. And I don’t mean that personal bad dress or tie choice you made at the last networking function, but more importantly, they are talking about your business – good, bad or indifferent… Read More>>