Jennifer LoBianco

Jennifer has been providing strategic marketing to companies for over 20 years. What she enjoys most is solving problems from the inside out and leaving no stone unturned. Starting with the basics, she loves to assess a brand by digging in deep on brand attributes, customer profile and competitive landscape. Before the pretty pictures can be developed she guides the 8fold team to focus on strategy and planning.

Working with both global players and local companies, Jennifer brings the same level of thinking to every client. Her experience covers a wide variety of work from T-Mobile, Pizza Hut, Century 21 Real Estate, Cheaptickets.com to Valvoline Instant Oil Change and various non-profits in addition to many other b-to-b and b-to-c product and service brands. She likes to think she’s seen it all, but knows better, in the ever- changing landscape of new to market companies, she likes to stay current with trends but always starts with the basics.

She enjoys speaking to groups and writing about marketing related topics. One of her most popular speaking engagements is titled, “Strategic Marketing – Never a Fad.”

Her articles and interviews have been featured via the WashingtonPost.com, HIP New Jersey, NJ Business Magazine, NJ.com, CBS New York, Chasing NJ, Business Beat Radio Podcast, The Huffington Post, Blog Talk Radio, Origin Magazine, The NJ Star Ledger and The Flairist.com.

Recently she was named as a “Leading Woman Entrepreneur” in the October 2014 issue of NJ Monthly Magazine and the Profiles in Diversity Journal named her a 2015 “Woman Worth Watching”.

She received a BA, BS and an MBA in Marketing from Seton Hall University.