here, there, everywhere

Yes, I’m a woman…yes, I can buy a BBQ!

Posted:07-15-13

I consider myself a knowledgeable, educated consumer. I have been shopping for a household of 5 for almost 30 years now. I have purchased everything from diapers to cars, it still amazes me that some salesmen view women as incapable … Read More>>

Are you ready for your kids to start driving?

Posted:07-09-13

Your child driving, it is one of the scariest things YOU will ever experience as a parent. Our parental instincts tell us to guide and protect them from the moment they are born. They hit the age of 16 and … Read More>>

8fold Acquires Lucid Marketing to form 8fold’s Lucid Marketing to Moms

Posted:06-24-13

8fold services a diverse client base of both regional and national business-to-consumer and business-to-business players. Now they have the expertise, credibility and resources for producing marketing to moms programs. (Morristown, New Jersey (PRWEB) June 18, 2013) Since 1998 Lucid Marketing … Read More>>

Marketing starts with a conversation with your team, not your customers

Posted:05-01-13

One of my former colleagues used to say, “analysis, paralysis” as we sat holed up in a conference room overanalyzing data before making each marketing decision. On the other end of the spectrum, there’s the “see what sticks” philosophy, which I don’t believe in, either. The perfect balance lies somewhere in between. Read More>>