All journeys start on a path. The decisions made while on the journey dictate the successes and failures along the path. Similarly, businesses make decisions every day to bolster their foothold in a competitive local, regional and global marketplace. And, with ever decreasing marketing budgets, it is more and more critical to make effective and efficient decisions along the path to ensure your business is successful. 8fold helps clients make marketing decisions to impact their brand. We take a strategic approach to determine your company’s unique position and then create a position to help you maximize exposure and profitability.