The Westwood

8fold worked closely with The Westwood (TWW) to best understand their 50-year history before making recommendations to update their brand identity and marketing efforts overall. It was with a nod to the past and look to the future, that TWW allowed 8fold to create a new look and feel for not only their logo and brand collateral materials, but their website and premier bridal magazine insertions. TWW was open to applying new ways of marketing to attract the contemporary market they were after, thus the application of QR codes to print ads and the development of a mobile website.